Hybrid BrandZ, a business unit of Hybrid Software, has announced the release of Artflow 24.09, marking the official rebranding of its flagship product, Flow, to Artflow. This name change reflects Hybrid BrandZ’s ongoing commitment to innovation and positions Artflow as the premier artwork management solution for creative and marketing professionals within the brand owner or retailer space. This rebranding follows the recent integration within Hybrid Software, which has strengthened Hybrid BrandZ’s capabilities to support brands and consumer packaged goods (CPG) companies with advanced tools for managing their own artwork.

Artflow 24.09 introduces powerful new features that boost the efficiency and flexibility of creative workflows. Automated 3D Packshot and Artwork Creation simplifies packaging visualization by allowing users to generate packshots from 3D files and apply artwork to IC3D wireframes. The integration of GlobalVision Verify ensures accurate proofreading with automatic spell-check and text comparisons. Improved workflow flexibility offers metadata-based task skipping and streamlined task assignments, while robust notification and reporting options provide real-time updates and customizable reporting tools for enterprise users.

“Artflow represents our vision of integrating creativity with advanced workflow automation,” says Igor Vandromme, VP/GM of Hybrid BrandZ. “This rebranding highlights our commitment to delivering solutions that enhance efficiency for brand owners while fostering collaboration among all stakeholders, including designers, agencies, and print service providers. Ultimately, it’s about effectively managing hundreds of projects across diverse suppliers and internal departments.”

The company says the new name, Artflow, captures the essence of the software’s robust features that simplify artwork and packaging design workflows, from initial artwork briefing to final print. Artflow’s refined brand identity highlights its position as the go-to solution for those seeking efficiency, flexibility, and seamless integration throughout the production process. Simply put, “Streamline your creative process.”

Current users of Flow will experience a seamless transition to Artflow with no service disruptions. All users will continue to receive regular updates and customer support, ensuring they benefit from Artflow’s latest features and enhancements.